Lons-le-Saunier, France

The
Laughing Cow®
Sportive

Sat 28 & Sun 29 May 2022

Choose Your Challenge

Gravel : 61 ou 95 km.
Road : 35, 84, 116 ou 165 km.

Beginner or keen rider, you will find a route and challenge that will ensure you spend an unforgettable time on the bike around Lons-le-Saunier.

regional map
Road (Long)
165 km
+2550 m
Road (Medium)
116 km
+1600 m
Gravel Ultra
94 km
+1500 m
Road (Short)
84 km
+1100 m
Gravel
61 km
+815 m
Touring
35 km
+415 m
Special guest

I am delighted to be part of the inaugural 100 Years Sportive of The Laughing Cow®. Come ride with me on the roads of the Jura on 25th and 26th September

Retro 2022

28 & 29th may

Jersey, timing, assistance and food included

A well-organized, secure and fun event for cyclists of all ages and abilities, from beginners to serious athletes. And everyone gets a unique jersey.

Raffle

All participants will be automatically entered into the event raffle and get a chance to win some major prizes (check back here soon to see the list).

Exhibitors' Village

Brands from the cycle industry will mix with local craftsmen, producers and businesses for a lively village open to all on both days.

A region to explore

The department of the Jura is spectacular and fascinating. All participants and accompanying persons are highly encouraged to take advantage of this weekend to discover the area's terroir, natural resources and traditional know-how.

Jean-Yves RAVIER,
Maire de Lons le Saunier

In 2021, Lons-le-Saunier had the privilege to be the host city of the 1st edition of the Laughing Cow Cyclo!
The success of this event has been praised by all. It allowed, during a weekend, to highlight our cultural, architectural and gastronomic heritage and our Jura landscapes, unique in France. This competition has also helped the economic dynamism of our region. Finally, from a sporting point of view, Lons-le-Saunier and its territory are an ideal playground for a cycling event open to as many people as possible.

By committing itself to this adventure alongside the men and women who make up this world-famous Lédonian institution, the municipality wanted to perpetuate this great sporting event in our town.

I am therefore happy and proud that Lons-le-Saunier will once again host the Cyclosportive de la Vache qui Rit on May 28 and 29 in 2022.
See you soon on our roads in Lédon!

Jean-Mary POUPAT,
Director of Transversal Activities, Bel Group

With the celebrations of the 100th anniversary of our emblematic brand The Laughing Cow®, the year 2021 was exceptional for Bel.

It was here in the Jura region, in Lons-le-Saunier, that The Laughing Cow was born in 1921. Since then, it has conquered the hearts of families around the world, in more than 120 countries today. This is why we wanted to celebrate here, in the heart of the magnificent Jura region, those who have made The Laughing Cow a success for the past 100 years.

The cyclosportive is an opportunity to celebrate this brand with all the lovers of The Laughing Cow. It is a popular event that is true to the values of the brand and the Bel group: laughter, sharing moments with the family and transmission between generations.

We are very proud to see our idea so warmly welcomed! These unforgettable moments, shared together, have led to numerous requests for a second edition for a new weekend of festivities and sports.

We are expecting many of you!

Sébastien MEDAN,
CLSO President

For the 100 years of The Laughing Cow®, more than 2200 cyclists pedaled on the roads of the Jura in the brand's colors. The participants from 15 nationalities and 80 French departments were able to appreciate the beauty of the landscapes but also the richness and knowledge of this land of cycling.

What a pride for the CLSO team to have succeeded in maintaining an event of such a scale despite the health context. Much more than a sporting event, it was a historic moment for an international brand.

We warmly thank the Bel Group for their confidence but also all the stakeholders who contributed to the festival: Lons-le-Saunier, institutional and economic partners, service providers, volunteers ...

Offering a second edition seemed an obvious choice. We are already looking forward to seeing you in 2022. New village, new routes... and even more surprises!